March 24, 2017
Global Entrepreneurship Congress Branding
Design
Central to the success of the branding exercise was the meticulous crafting of a narrative that seamlessly integrated the vibrancy, diversity, and resilience inherent in South Africa's entrepreneurial ecosystem. By infusing elements of the country's rich cultural tapestry, innovative ethos, and forward-thinking mindset, the branding strategy captured the essence of South African entrepreneurship while aligning with the overarching global theme of the Congress.
Branding that can be felt and experienced
The Global Entrepreneurship Congress gathers together thousands of entrepreneurs, investors, researchers, policymakers and other start up champions from more than 170 countries to identify new ways of helping founders start and scale new ventures around the world. South Africa hosted the annual congress in 2017, where President Cyril Ramaphosa highlighted the importance of SMMEs and Cooperatives and their contribution towards the economy.
The department together with its partner, 22 on Sloane, Africa’s largest start-up campus, picked up the Global Entrepreneurship Country of the Year Award. Team SA also won the Brand Champions and Research Champions Awards during the awards which recognizes Global Entrepreneurship Network (GEN) countries from around the world.