Objective:

To enhance Spotify's brand presence and engage users by highlighting the platform's ability to match music with their current moods, using the catch-phrase "Colour Your Mood."

Key Message:

Music has the power to influence and reflect our emotions. With Spotify, users can find the perfect playlist to match or change their mood, just like adding a splash of color to their day.

Target Audience:

• Primary: Millennials and Gen Z (ages 18-35)

• Secondary: Music enthusiasts of all ages who use streaming services

Campaign Elements:

1. Visual Identity:

   • Use vibrant, dynamic colors representing different moods (e.g., blue for calm, red for energetic, yellow for happy).

   • Incorporate colorful graphics in digital and print media.

   • social media